Pharma Marketing Management – Unit 3
Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus. Syllabus Unit 3 Promotion:Methods, determinants of promotional mix, promotional budget; An overview ofpersonal selling, advertising, direct mail, journals, sampling, retailing, medicalexhibition, public relations, online promotional techniques for OTC Products. … Read more