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Pharma Marketing Management – Unit 5

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Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus. Syllabus Unit 5 Pricing: Meaning, importance, objectives, determinants of price; pricing methods and strategies, issues in price management in pharmaceutical industry. An overview of DPCO (Drug Price Control Order)and NPPA … Read more

Pharma Marketing Management – Unit 4

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Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus. Syllabus Unit 4 Pharmaceutical marketing channels:Designing channel, channel members, selecting the appropriate channel, conflict inchannels, physical distribution management: Strategic importance, tasks in physicaldistribution management.Professional sales representative (PSR):Duties of PSR, … Read more

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